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About us

London based fashion label Tia Dorraine creates limited edition elegant office-to-weekend wear with an avant-garde twist, and with modern women in mind. Our exciting 'LOOK BUILDER' concept enables you to choose from a range of versatile pieces across entire collections to create a custom co-ordinated look that unleashes the power of your creativity. Minimimum effort, maximum effect.

Our Story

All collections are conceived by creative director and founder, Tia, on her journey to create work-to-weekend outfits that are exciting and modern. She strongly believes in figure-framing fit that leaves a lasting impression and could be styled differently every time it is worn.

Brought up in a family of a seamstress, Tia was fascinated by fashion and design from a young age. She struggled to find the kind of refined and avant-garde, yet versatible outfits that she craved. This inspired her to start working with her mother on designing, cutting and sewing her own outfits.

Eventually she realised that lots of other women were facing similar concerns  which led to her commitment to share her take on fashion with the world. This ultimately brought to you Tia's limited edition pieces of clothing that are of designer quality, timeless but still modern, comfortable, yet elegant and giving you the freedom to express your personal style.

Tia says:

“I created this brand for women like me who struggle to find the perfect outfits which align with their personal style. I wanted to give them the freedom to customise and expand the full potential of each piece in a way, unique to themselves. With my revolutionary 'LOOK BUILDER' feature, women are free to let their imaginations run wild and create outfits that express their uniqueness."

Ideology

Every outfit's creation process begins with the idea that women are diverse but all beautiful and we want to help them enhance their strengths and give them room to be creative. We know conventional sizing does not fit all and most certainly does not flatter all shapes.

All our outfits are composed of two or three pieces and all products in a collection are of complementary style and materials. We make sure each design is timeless and elegant, so women can wear the outfits we have put together, create various other matching sets with our 'LOOK BUILDER' or easily pair it with something they already own.

Our outfits are crafted to be figure-framing and to emphasize the feminine silhouette. It is important to us that our customers feel empowered and feminine whilst wearing our garments. We are commited to staying true to our brand's identity which drives us to create clothes that you wear.